About Lucas Czekaj
Lucas Czekaj is the founder and CTO of Notice, the MCP-native agent commerce OS for direct-to-consumer functional and wellness brands. Notice helps DTC brands get noticed by AI agents — and turns those mentions into orders. Lucas is based in San Francisco and Las Vegas.
Current Work
Lucas is currently building Notice. Notice maps agent-driven Shopify orders back to the AI conversations that caused them (SKU-level attribution), keeps the ACP and UCP product feeds agents transact on accurate (feed health), and tracks SKU-level mentions across the major AI assistants — ChatGPT, Gemini, and Perplexity — as the baseline. Visibility is step one of the commerce loop, not the headline.
Previously
Before Notice, Lucas founded Peppermint, a health-tech company building food data infrastructure for coaches, dietitians, and GLP-1 programs. Earlier, he architected and led Fresh Funds at Instacart — the backbone of Instacart Health — supporting programs with Kaiser Permanente and Michelle Obama's Partnership for a Healthier America. He is a named inventor on 8 patents for AI-driven recommendations and has shipped work across checkout, order feedback, notifications, and health. With nearly twenty years in product and platform roles, Lucas brings fast, grounded judgment at the intersection of engineering and product.
Expertise
- Agent commerce and AI-native distribution
- Model Context Protocol (MCP) and agentic infrastructure
- Health technology and digital health
- Nutrition data and food informatics
- Full-stack software development
- Startup founding and product strategy
Contact and Links
Lucas can be reached through LinkedIn at linkedin.com/in/lukaszczekaj or on X/Twitter at @0xLCZ.
- Current company: notice.cx
- LinkedIn: linkedin.com/in/lukaszczekaj
- GitHub: github.com/czekaj
- X: @0xLCZ